Expert within the Plataforma de expertas (the first Spanish national database of women with expertise in communication media). Collaborating professor at several business schools (Bureau Veritas Business School, IAB, among others). Member of the Womenalia Board of Experts.Womenalia. Writer of the self-edited book (“Las Damas mueven ficha“), copywriter, promoter of new theatre and literary formulas and columnist in several communication media.
Specialist in national and international strategic plans regarding marketing and combined on/off communication, brand notoriety, co-branding partnerships and special events. Creator of My PR Plan, a personal brand service focusing mainly on freelancers, entrepreneurs and executives who want to increase their visibility.
Former Communications and Marketing Director at Zitro and director of Triada Events, a position which she occupied for seven years. Having previously developed her professional career in Events Organisation, Communications and PR. Previously occupying positions as Communications Director of the International Consultancy Firm SolutionsHI; Communications Director for Hotel InterContinental Madrid; Creative Director at the events agency EnParalelo (Grupo Intereconomía), and Marketing Director for Grupo Intereconomía.
During her period spent at Triada Eventos, she worked with companies such as Obra Social Caja Madrid, Accor Services, Atos Origin, American Express, Iberocruceros, Vital Dent (clinics and foundation), Fortis Merchant Bank, Vértice 360, Instituto de Auditores Internos and Gigaset Siemens, among others.
Since I was little I wanted to be part of the world of communication, in one way or another, to transmit the maelstrom of feelings and creative thoughts that passed through my head. I have always been struck by the empathy that comes from good communication and how the human being moves with such ease through social relationships.
I studied dramatic art as a way towards communication, since what I love the most is the way that the public has to understand and empathize with any story. From my point of view, the art world has a direct relationship with people, social relationships and especially communication, since it is a person to person with the person who observes you, an infinite dialogue where any type of proposal fits.
At MGC & Co I discover a new world of opportunities to bring creativity and a new, more artistic vision to the world of communication and public relations. A new form of communication that makes us empathize and passionate.
Bachelor in Journalism by the University of Valladolid. With a passion for communication media, her professional career has mainly focused on radio, press and internet.
She has worked at local media in her home town of León, including Radio León-Cadena SER, Cope León and La Nueva Crónica newspaper.
She currently combines her work at MGC&Co. with her role of editor of a weekly opinion column in said newspaper. She also collaborates with several online media focusing on cultural matters.
MGC&Co. provides her with the corporate vision of communication which is lacking in the mass media. Hence she has a global vision of both sides, providing her with a better understanding of the reality behind public relations. She is creative, inquisitive and sharp; her youth helps her to provide a fresh, original and alternative point of view to each project.
“Why?” favorite phrase since 1991. I was always a curious person and I never liked to stay with the doubt. They say that creativity is seeing what others do not see, and a creative can not be if everything is not questioned. Questioner of vocation and designer of profession. For me, emotions enter through the eyes. That is why I decided to devote myself to expressing emotions and solving problems through design.
Although I am Mexican by birth, I consider myself a citizen of the world. I love meeting people and new places, I love traveling because it is a great way to grow. I am totally against the comfort zone, it may be the most beautiful but nothing grows there. Every day I am more aware that changes, although often difficult, are always good and necessary.
In communication as in life: if you do not give everything, it does not work. That is why I like to feel each project as mine, to make it shine every day and to do everything as “attractive” as possible to provoke always positive emotions. Without a doubt, what I like most about communication is that it gives me the opportunity to leave a little of myself, of my essence as a person in each project. From the hand of my ideas, comes what I am, what I have lived, my values and what I want to communicate to the world.