Expert within the Plataforma de expertas (the first Spanish national database of women with expertise in communication media). Collaborating professor at several business schools (Bureau Veritas Business School, IAB, among others). Member of the Womenalia Board of Experts.Womenalia. Writer of the self-edited book (“Las Damas mueven ficha“), copywriter, promoter of new theatre and literary formulas and columnist in several communication media.
Specialist in national and international strategic plans regarding marketing and combined on/off communication, brand notoriety, co-branding partnerships and special events. Creator of My PR Plan, a personal brand service focusing mainly on freelancers, entrepreneurs and executives who want to increase their visibility.
Former Communications and Marketing Director at Zitro and director of Triada Events, a position which she occupied for seven years. Having previously developed her professional career in Events Organisation, Communications and PR. Previously occupying positions as Communications Director of the International Consultancy Firm SolutionsHI; Communications Director for Hotel InterContinental Madrid; Creative Director at the events agency EnParalelo (Grupo Intereconomía), and Marketing Director for Grupo Intereconomía.
During her period spent at Triada Eventos, she worked with companies such as Obra Social Caja Madrid, Accor Services, Atos Origin, American Express, Iberocruceros, Vital Dent (clinics and foundation), Fortis Merchant Bank, Vértice 360, Instituto de Auditores Internos and Gigaset Siemens, among others.
With a Degree in Audiovisual Communication, her still young professional career has been spent among different film and TV sets, and has been also involved in the exciting world of advertising and lifestyle media.
Well acquainted with the audiovisual environment, she participated in several important national and international fiction projects. Paula had the opportunity to carry out important tasks in theatre and cultural fields between Barcelona and Madrid. Her passion for image and words drove her to specialize in photography in Buenos Aires and to obtain the Elisava Graduate in Art Direction.
Now MGC & Co. provides her better knowledge of the public relations and communication world,together with her colleagues, working in a multidisciplinary team with a very creative point of view regarding their projects.
Restless traveler, with dynamic and intuitive skills, she likes to explore and discover new ideas and people who are able to bet on originality and things well done.
Bachelor in Journalism by the University of Valladolid. With a passion for communication media, her professional career has mainly focused on radio, press and internet.
She has worked at local media in her home town of León, including Radio León-Cadena SER, Cope León and La Nueva Crónica newspaper.
She currently combines her work at MGC&Co. with her role of editor of a weekly opinion column in said newspaper. She also collaborates with several online media focusing on cultural matters.
MGC&Co. provides her with the corporate vision of communication which is lacking in the mass media. Hence she has a global vision of both sides, providing her with a better understanding of the reality behind public relations. She is creative, inquisitive and sharp; her youth helps her to provide a fresh, original and alternative point of view to each project.
I always had a kind of love-hate relationship with my career, Advertising. After Reading 13,99 I thought I’d never love this job again, till I met two outstanding teachers.
One of them was my writing professor, thanks to his lessons I learnt that Advertising is another way of art so I felt the need to tell stories. The other one was my creativity professor, a wonderful woman that taught me to love my texts. I needed to work for two Advertising Agencies to understand what Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” So I learnt our profession must be a merge among brands and people through a honest communication of each them values.
That´s the only way communication works and the only way to believe in what we do. That’s why I strongly believe in this project. Because MGC&Co is a project full of enthusiasm, honesty, hope, empathy and lots of affection. Because at MGC&Co, each client is a person defending its values and goals and we have the pleasure to communicate it.