Expert within the Plataforma de expertas (the first Spanish national database of women with expertise in communication media). Collaborating professor at several business schools (Bureau Veritas Business School, IAB, among others). Member of the Womenalia Board of Experts.Womenalia. Writer of the self-edited book (“Las Damas mueven ficha“), copywriter, promoter of new theatre and literary formulas and columnist in several communication media.
Specialist in national and international strategic plans regarding marketing and combined on/off communication, brand notoriety, co-branding partnerships and special events. Creator of My PR Plan, a personal brand service focusing mainly on freelancers, entrepreneurs and executives who want to increase their visibility.
Former Communications and Marketing Director at Zitro and director of Triada Events, a position which she occupied for seven years. Having previously developed her professional career in Events Organisation, Communications and PR. Previously occupying positions as Communications Director of the International Consultancy Firm SolutionsHI; Communications Director for Hotel InterContinental Madrid; Creative Director at the events agency EnParalelo (Grupo Intereconomía), and Marketing Director for Grupo Intereconomía.
During her period spent at Triada Eventos, she worked with companies such as Obra Social Caja Madrid, Accor Services, Atos Origin, American Express, Iberocruceros, Vital Dent (clinics and foundation), Fortis Merchant Bank, Vértice 360, Instituto de Auditores Internos and Gigaset Siemens, among others.
My passion has always been cinema. Many of my memories are marked by a soundtrack or a sequence of some movie. My way of seeing the world is always from the perspective of a camera and with a montage of images wrapped in a musical thread. Maybe that’s why I’ve always dreamed of dedicating myself to it and analyzing in a special way what comes into my eyes every day.
When I decided to study, I had it clear, Audiovisual Communication. I have never stopped studying and training in all kinds of knowledge that helps me in one way or another to generate different content.
Another thing I do continuously is analyze, what surrounds me, people, new trends, that’s why I’ve always loved to look for the special part of what I see. Life took me to the casting and I discovered a world that I love. To be able to give the opportunity to someone to show their potential and of course their special part.
And so I continue my way, trying to tell stories in the best possible way and looking for that special “element” in any person, animal or thing. MGC & Co has given me the opportunity to shape the worlds that each client has in their heads and show the talent that surrounds us in today’s audiovisual landscape.
Bachelor in Journalism by the University of Valladolid. With a passion for communication media, her professional career has mainly focused on radio, press and internet.
She has worked at local media in her home town of León, including Radio León-Cadena SER, Cope León and La Nueva Crónica newspaper.
She currently combines her work at MGC&Co. with her role of editor of a weekly opinion column in said newspaper. She also collaborates with several online media focusing on cultural matters.
MGC&Co. provides her with the corporate vision of communication which is lacking in the mass media. Hence she has a global vision of both sides, providing her with a better understanding of the reality behind public relations. She is creative, inquisitive and sharp; her youth helps her to provide a fresh, original and alternative point of view to each project.
From a very young age, I liked to learn, listen and observe the environment. Imagining the lives of the thousands of people we meet every day. Being from one place to another and having had the opportunity to live in different countries, has created a Nomad world from which I can create a Storytelling 2.0. In this life there are people who are trained in a profession and others like me, who are born with vocation. Since I have use of reason, my goal has always been the same, this intrinsic in my DNA, an algorithm where the main actors are communication, advertising and taking care of the smallest details.
Nothing in this life happens by chance, every step we take is aimed at demonstrating who we really are. I studied in Madrid, Audiovisual Communication and I specialized in Advertising Management, different branches of humanities with the same goal: to tell stories surrounded by a brainstorming. I have always been Heart-Hear, a recipe that strengthens my ideas and connects them with the world of communication.
In my day to day I always try to give my best version in each of the projects, getting involved fully, doing what I love the most, exercising my profession and empathize with a Call to Action.
Although I have been in this Great Project for a short time, I know that the team to which I now belong gives off talent, creativity, motivation and professionalism in abundance.The time has come to grow and learn from the best. They say that, the success of life consists of always going ahead, and this for me: It is only the beginning of something very big.