Expert within the Plataforma de expertas (the first Spanish national database of women with expertise in communication media). Collaborating professor at several business schools (Bureau Veritas Business School, IAB, among others). Member of the Womenalia Board of Experts.Womenalia. Writer of the self-edited book (“Las Damas mueven ficha“), copywriter, promoter of new theatre and literary formulas and columnist in several communication media.
Specialist in national and international strategic plans regarding marketing and combined on/off communication, brand notoriety, co-branding partnerships and special events. Creator of My PR Plan, a personal brand service focusing mainly on freelancers, entrepreneurs and executives who want to increase their visibility.
Former Communications and Marketing Director at Zitro and director of Triada Events, a position which she occupied for seven years. Having previously developed her professional career in Events Organisation, Communications and PR. Previously occupying positions as Communications Director of the International Consultancy Firm SolutionsHI; Communications Director for Hotel InterContinental Madrid; Creative Director at the events agency EnParalelo (Grupo Intereconomía), and Marketing Director for Grupo Intereconomía.
During her period spent at Triada Eventos, she worked with companies such as Obra Social Caja Madrid, Accor Services, Atos Origin, American Express, Iberocruceros, Vital Dent (clinics and foundation), Fortis Merchant Bank, Vértice 360, Instituto de Auditores Internos and Gigaset Siemens, among others.
My passion has always been cinema. Many of my memories are marked by a soundtrack or a sequence of some movie. My way of seeing the world is always from the perspective of a camera and with a montage of images wrapped in a musical thread. Maybe that’s why I’ve always dreamed of dedicating myself to it and analyzing in a special way what comes into my eyes every day.
When social networks began I discovered a new world, where we were all connected and that is why when I had to decide my future it was clear to me, studying Audiovisual Communication and Social Networks.
Now I am fascinated to be able to create the “films” of our clients and above all manage their social networks to make them known to the rest of the world.
Bachelor in Journalism by the University of Valladolid. With a passion for communication media, her professional career has mainly focused on radio, press and internet.
She has worked at local media in her home town of León, including Radio León-Cadena SER, Cope León and La Nueva Crónica newspaper.
She currently combines her work at MGC&Co. with her role of editor of a weekly opinion column in said newspaper. She also collaborates with several online media focusing on cultural matters.
MGC&Co. provides her with the corporate vision of communication which is lacking in the mass media. Hence she has a global vision of both sides, providing her with a better understanding of the reality behind public relations. She is creative, inquisitive and sharp; her youth helps her to provide a fresh, original and alternative point of view to each project.
Immersed in sports since I was born. Always with a ball between my feet or in a basket. With the dream of wanting to be a professional athlete, I ended up going to the other side, next to the information. From that moment I wanted to live and tell the news at the same time. Reporting what was happening was my passion, although sports were better than better.
Radio, television, digital media … A professional career in which there was no place other than ‘journalism’. Specifically, the composition ‘sports journalism’ was always around my head. There was no other job he wanted more than that. But my head truncated the desire of the heart and interposed digital marketing. I started a stage in the world of positioning in Google and the community manager, and I loved it.
The icing on the cake was the agency I am in now, MGC & Co, which has given me the opportunity to step forward in my professional career and open up other unthinkable fields. Testing corporate communication and public relations has been a challenge, but it has also been a world that has captivated me. I was so fascinated, to such an extent, that I could supplant my dream of communication.