Expert within the Plataforma de expertas (the first Spanish national database of women with expertise in communication media). Collaborating professor at several business schools (Bureau Veritas Business School, IAB, among others). Member of the Womenalia Board of Experts.Womenalia. Writer of the self-edited book (“Las Damas mueven ficha“), copywriter, promoter of new theatre and literary formulas and columnist in several communication media.
Specialist in national and international strategic plans regarding marketing and combined on/off communication, brand notoriety, co-branding partnerships and special events. Creator of My PR Plan, a personal brand service focusing mainly on freelancers, entrepreneurs and executives who want to increase their visibility.
Former Communications and Marketing Director at Zitro and director of Triada Events, a position which she occupied for seven years. Having previously developed her professional career in Events Organisation, Communications and PR. Previously occupying positions as Communications Director of the International Consultancy Firm SolutionsHI; Communications Director for Hotel InterContinental Madrid; Creative Director at the events agency EnParalelo (Grupo Intereconomía), and Marketing Director for Grupo Intereconomía.
During her period spent at Triada Eventos, she worked with companies such as Obra Social Caja Madrid, Accor Services, Atos Origin, American Express, Iberocruceros, Vital Dent (clinics and foundation), Fortis Merchant Bank, Vértice 360, Instituto de Auditores Internos and Gigaset Siemens, among others.
I came to Madrid from Paraguay to do a master’s degree in gender studies. I’m a vinyl collector and concert fan. My favorite activity is walking my dog and practicing yoga.
I studied journalism because I love stories and I like to write!
After a brief stint in a mass media, I dedicated myself to working on the communication of brands, companies and organizations, but mainly I focused on the field of arts and shows, in which I was in charge of coordinating the press of the concerts of artists such as Lady Gaga, Guns N ‘Roses, Aerosmith, Shakira, Ricky Martin, Luis Miguel, Miley Cyrus, Nick Jonas, James Blunt, Scorpions, Julio Iglesias, Laura Pausini, among others.
Today I am happily integrated in the wonderful Madrid and in MGC & Co., Where I met top professionals and where every day is a constant learning.